Posted on: 06/18/2022 @ 10:52 PM
There are numerous ways to build websites for non-technical people now. Things like Wix, Squarespace, and the such and plugins for WordPress. These tools are great to slap together a website for your business, as having a website helps with legitimacy. However, as a company grows, most users expect a sophisticated website. While these builders can give you a clean look, what's under the hood can be crippling. Let me explain two items of concern with these builders.
The code output of these website, and page, builders is a nightmare for front-end developers. Adding one element can actually add four to 15 elements to the front-end. This may not sound like much but doing this 120 different times on a site adds tons of elements. These elements tend to contain many CSS classnames and perhaps and ID. To the uninitiated these issues may not sound like a big deal. And we can bicker on that all day. With all these elements and classes, it adds a lot of redundant items. These redundant items take up bytes of data. The more data being sent means the slower the site can be. It also gives JavaScript many more elements to comb through. Building a clean, concise, and lean website should be every business' main concern for the internet.
Search Engine Optimization is huge! Do not understate it. Do not dismiss it. There is a reason that there are people who specialize in SEO. Great SEO content gets your website noticed better. Which means more traffic to your site. While these tools are getting better at SEO, you are held to their infastructure. Relying on a platform to make sure SEO data is up to snuff is frightening to businesses. Not all companies have the same needs or when Google changes how they gather data, you are held to the platform updating before taking advantage.